Guided by Wang Bi's view of the relationship between speech and meaning,this paper discusses how contemporary film and television animation scene design pursues authenticity,vividness,and explores profound artistic conception.This concept advocates deepening the expression of stories and characters in animation and realizing the integration and reconstruction of culture and philosophy by innovating and reforming the expression of traditional"image"and combining traditional essence with modern innovation.
"conveying meaning while forgetting image"view of the relationship between speech and meaningani-mation scene design