Zhuang brocade,as a unique symbol of ethnic culture in Guangxi,has thousands of years of art inher-itance history,and has become one of the regional cul-tural symbols.However,with the changes of the times,this traditional art is facing many development difficul-ties.This paper deeply analyzes the characteristics of Zhuang brocade patterns and the application advantages of Zhuang brocade in tourism souvenir packaging design,and discusses the problems and optimization paths of its application in local tourism souvenir packaging design.Through the research of the paper,it aims to enhance the market competitiveness of Guangxi's tourism products and promote the inheritance and development of Zhuang brocade art.
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