Culture is related to the foundation and destiny of the country.In order to better educate audience under the traditional Chinese culture,this paper seeks cultural innovation from the perspective of"the transformation of aesthetic and emotional needs in the new era"and"the in-tegration of museum and cultural and creative product de-sign".Taking museum cultural and creative works"Horse Stepping on Flying Swallow"and"Chuanshu Xiaodui"as examples,this paper discusses how to balance traditional culture and modern aesthetics in the research and devel-opment of museum cultural and creative products behind the popularity of ugly and cute IP from the perspective of design,so as to better grasp the youth market.
aesthetic transformationugly and cute cultureIP designmuseumcultural and creative product
NETL
NSTL
万方数据
