With the development of economy and the im-provement of living standards,people's requirements for cultural and creative products are also increasing.This paper discusses and summarizes the specific design meth-ods and strategies of tourism cultural and creative products under the guidance of user needs.It first analyzes the ex-isting tourism cultural and creative products in the market,and then summarizes the existing problems of cultural and creative products in China,and analyzes the main needs of current tourism cultural and creative product consumers.Taking Chinese Dinosaur Park as an example,the design practice is carried out in order to enhance the value and practicability of tourism cultural and creative products.
user needtourism cultural and creative productChinese Dinosaur Park
NETL
NSTL
万方数据
