Empirical Research on the Influence of Format Design Technique on Poster Effect
The purpose of this paper is to explore the rela-tionship between format design techniques and poster ef-fect optimization.Five elements of exquisite format,poster color,emotional expression,creative matching and brand image are selected for a comparative test.The influence mechanism of format design techniques on poster visual effect is empirically analyzed.It is found that the rational use of format design techniques can improve the visual ef-fect and information acceptance of posters,and better con-vey information and attract the attention of the audience.
format techniqueposter visual effectempirical research
NETL
NSTL
万方数据
