Research on the IP Image Design of Nanzhu Cultural and Creative Product
Nanzhu,also known as Hepu Pearl,is a special-ty of Beihai City,Guangxi Zhuang Autonomous Region.Nanzhu,also known as"Beihai Pearl",is produced from Pinctada martensi,which is very exquisite and is known as the"national treasure",and is a national geographical indi-cation product of China.The round and gorgeous Nanzhu has been deeply loved by people since ancient times.Since the Han Dynasty,the rulers of all dynasties have asked for Nanzhu as a court tribute;the word"Nanzhu"was first proposed by Qu Dajun,a famous scholar and poet in the late Ming and early Qing dynasties.He wrote in his New Comments on Guangdong:"Hepu Pearl is called Nanzhu,and those which go out of the West are called Xizhu,and those which go out of the East are called Dongzhu.Dong-zhu is not as good as Xizhu,and Xizhu is not as good as Nanzhu."All of these show the outstanding quality and noble value of Nanzhu.For a long time,Nanzhu culture has become a highly representative local culture,which contains rich cultural connotations.By investigating and combing the development status of Nanzhu culture,and analyzing the significance of Nanzhu cultural and creative product design,this paper explores the IP image design ideas and practices of Nanzhu cultural and creative prod-ucts,in order to enrich the cultural connotation of Nanzhu,inject new impetus into the dissemination and development of Nanzhu culture,and make it get more attention.
NanzhuNanzhu culturecultural and creative productproduct design
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