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基于绿色环保主题的"罐罐"IP形象表情包设计

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随着互联网的飞速发展,越来越多的人通过网络来进行交流,表情包作为人们交流的媒介之一,成为人们沟通交流过程中的一种符号代表,在网络社交媒体上有着不可替代的作用.表情包的使用人群不断扩大,各种主题的表情包设计层出不穷,设计上对表情包的要求也更进一步.文章结合当代年轻人的网络偏好,以表情包为宣传媒介,在网络时代打造出绿色环保符号代表,在符号学视角下重新审视环境保护的宣传方式,将表情包设计与新时代的主旋律绿色环保主题相结合,进行系列知识产权(intellectual property,IP)形象表情包设计,践行绿色环保理念,通过趣味横生的表情包来传递环保的信息和理念,鼓励人们从日常生活中的点滴开始,采取更加环保和可持续的生活方式,让"人人都是绿色生活实践者"的理念深入人心.
The Emoticon Design of"Guanguan"IP Image Based on Green Environmental Protection Theme
With the rapid development of the Internet,more and more people communicate through the network.As one of the media for people to communicate,emoticon has become a symbol representative in the process of people's communication,playing an irreplaceable role in online social media.The user group of emoticon continues to expand,and the design of emoticon with various themes emerges in an endless stream,and the design requirements for emoticon are further improved.Based on the online preferences of contemporary young people,this paper takes emoticons as the propaganda medium to create a representative of green environmental protection symbols in the Internet times,re-examine the propaganda methods of environmental protection from the perspective of semi-otics,combine emoticon design with the theme of green environmental protection in the new era,carry out a series of intellectual property(IP)image emoticon design,prac-tice the concept of green environmental protection,trans-mit environmental protection information and concepts through interesting emoticons,and encourage people to start from the bits and pieces in daily life and adopt a more environmentally friendly and sustainable lifestyles,mak-ing the concept of"everyone is the green life practitioner"deeply rooted in people's hearts.

green environmental protection"Guanguan"emoticon designIP image

张睿阳

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聊城大学,山东 聊城 252000

绿色环保 "罐罐" 表情包设计 IP形象

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(5)
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