Research on Innovation Strategy of Chinese Animation Communication from the Perspective of Interaction Ritual Chain Theory——Taking Yao-Chinese Folktales as an Example
In recent years,China's animation industry has achieved rapid development,and many outstanding film and television works with Chinese animation theme have emerged.After the broadcast of Yao-Chinese Folktales,it quickly gains popularity and is loved by countless audi-ences,resonating with audiences.Based on the interaction ritual chain theory proposed by American sociologist Randall Collins,this paper explores the interaction ritual and ritual construction between Yao-Chinese Folktales and audiences,so as to provide practical suggestions for how Chinese animation can innovate communication strategies and improve communication efficiency.
Chinese animationinteraction ritual chain theorycommunicationYao-Chinese Folktalesexcellent traditional Chinese culture
NETL
NSTL
万方数据
