Research on Children's Toy Packaging Design Based on Color Psychology
Childhood is an important stage to cultivate chil-dren's personality and develop their mind.As a textbook in children's growth,the toy not only helps to improve their intelligence,but also cultivate their interest in challenging new things.In this era that emphasizes visual impact and aesthetics,color,as one of the powerful artistic elements,plays a particularly significant role in the packaging design of children's toys.Colorful colors can effectively attract children's attention,and more importantly,color has an im-portant role in emotional guidance and affecting children's psychology.Understanding and applying color psychology can help designers to create packaging design that not only attracts children but also wins the favor of parents,taking packaging design to a new level.The purpose of this paper is to explore the application and influence of color psy-chology in children's toy packaging design,in order to pro-vide guidance for designers on how to use the principles of color psychology to optimize children's toy packaging.
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