首页|抖音平台发展电竞直播产业的逻辑动因、现实挑战与实践路径分析

抖音平台发展电竞直播产业的逻辑动因、现实挑战与实践路径分析

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电子竞技(以下简称电竞)产业与短视频平台的深度融合已成为当今业界的风向标.这种合作模式不仅推动了电竞行业的蓬勃发展,还为电竞选手、电竞赛事和电竞文化提供了更广阔的展示平台,同时也为抖音平台注入新的经济活力,拓展了其价值空间.为推动抖音平台电竞直播产业的高质量发展,通过对抖音部分电竞主播的直播间进行观察,梳理抖音发展电竞直播产业的应然逻辑和现实挑战,提出布局电竞赛事版权完善产业链、设置电竞直播专区增强用户沟通、扩大曝光效应加强粉丝互动、持续调研与创新促进多元利益整合的实践路径.
Analysis on the Logical Motivation,Realistic Challenge and Practice Path of TikTok Platform's Development of E-sports Livestreaming Industry
The deep integration of e-sports industry and short video platform has become the benchmark in today's industry.This cooperation mode not only promotes the vigorous development of the e-sports industry,but also provides a broader display platform for e-sports players,e-sports events and e-sports culture.At the same time,it also injects new economic vitality into the TikTok plat-form and expands its value space.In order to promote the high-quality development of the e-sports livestreaming in-dustry on TikTok platform,through the observation of the livestreaming rooms of some e-sports anchors on TikTok,this paper combs the inevitable logic and practical chal-lenges of TikTok's development of e-sports livestreaming industry,and puts forward the practice paths of devel-oping e-sports event copyright to improve the industrial chain,setting up e-sports livestreaming special area to enhance user communication,expanding exposure effect to strengthen fan interaction,continuing to research and inno-vate to promote the integration of multiple interests.

e-sportslivestreaming industryTikTok plat-formshort video platform

汤涵裕、周昕然

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浙江传媒学院 新闻与传播学院,浙江 杭州 310000

电竞 直播产业 抖音平台 短视频平台

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(6)
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