The deep integration of e-sports industry and short video platform has become the benchmark in today's industry.This cooperation mode not only promotes the vigorous development of the e-sports industry,but also provides a broader display platform for e-sports players,e-sports events and e-sports culture.At the same time,it also injects new economic vitality into the TikTok plat-form and expands its value space.In order to promote the high-quality development of the e-sports livestreaming in-dustry on TikTok platform,through the observation of the livestreaming rooms of some e-sports anchors on TikTok,this paper combs the inevitable logic and practical chal-lenges of TikTok's development of e-sports livestreaming industry,and puts forward the practice paths of devel-oping e-sports event copyright to improve the industrial chain,setting up e-sports livestreaming special area to enhance user communication,expanding exposure effect to strengthen fan interaction,continuing to research and inno-vate to promote the integration of multiple interests.
关键词
电竞/直播产业/抖音平台/短视频平台
Key words
e-sports/livestreaming industry/TikTok plat-form/short video platform
维普
万方数据