Research on the Influence of China's Online Animation Game Exhibition Mode on the Consumption Behavior of Ordinary Consumer—Taking Comicup Online as an Example
Research on the Influence of China's Online Animation Game Exhibition Mode on the Consumption Behavior of Ordinary Consumer—Taking Comicup Online as an Example
The integration of digitalization and reality is the new development mode of the exhibition industry.In the early stage of the integration of digitalization and offline entity exhibitions,studying the consumer behavior in online animation game exhibitions in the process of digital trans-formation is conducive to optimizing the content planning business mode of exhibition enterprises and promoting the reconfiguration of old and new capabilities of the exhibition industry.Based on the ISMAS model,this paper takes the undifferentiated online comprehensive exhibition held by Comicup Online as an example to analyze the influence of online animation game exhibitions on the consump-tion behavior of ordinary consumers.At the same time,it proposes strategies for exhibition organizers to organize online animation game exhibitions,aiming to provide data reference and practical suggestions for the improvement and optimization of online animation game exhibitions.
关键词
线上动漫游戏展会模式/普通消费者消费行为/ISMAS模型/Comicup/Online
Key words
online animation game exhibition mode/con-sumption behavior of ordinary consumer/ISMAS model/Comicup Online
万方数据