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手办盲盒的流行成因及IP营销策略研究

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近年来,手办盲盒以其独特的设计语言和新颖的造型设计,成为市场的新宠.文章总结了手办盲盒的特点,包括随机性与惊喜感、收藏价值与艺术价值、多样性与创新性、社交属性与互动性,以及产业链完善与市场空间大等方面.在分析当代年轻人消费观念变化的基础上,阐述了手办盲盒的流行成因.手办盲盒不仅满足了年轻人的消费需求,还推动了相关产业链的发展,促进了文化创意产业的繁荣.同时,手办盲盒的流行也反映了当代年轻人消费观念的多元化和个性化趋势.此外,文章探讨了手办盲盒的IP营销策略及手办盲盒产业对人才的需求,旨在通过对手办盲盒的深入分析和探讨,为人们理解当代年轻人消费观念的变化提供新的视角,并为相关产业的发展提供有益的参考.
Research on the Popularity Cause and IP Marketing Strategy of Garage Kit Blind Box
In recent years,the garage kit blind box has become the new favorite of the market with its unique design language and novel modeling design.This paper summarizes the characteristics of garage kit blind boxes,including randomness and surprise,collection value and artistic value,diversity and innovation,social attributes and interaction,as well as the improvement of industrial chain and large market space.Based on the analysis of the changes in the consumption concept of contemporary young people,it expounds the causes for the popularity of garage kit blind boxes.garage kit blind boxes not only meet the consumption needs of young people,but also promote the development of related industrial chains and the prosperity of cultural and creative industries.At the same time,the popularity of garage kit blind boxes also reflects the trend of diversification and personalization of contemporary young people's consumption concepts.In addition,it discusses the IP marketing strategies of garage kit blind boxes and the demand for talents in the garage kit blind box industry.It aims to provide a new perspective for people to understand the changes in the consumption con-cept of contemporary young people through in-depth anal-ysis and discussion of garage kit blind boxes,and provide a useful reference for the development of related industries.

garage kit blind boxpopularity causeIP mar-keting strategytalent demand

赵震

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上海交通职业技术学院,上海 200000

手办盲盒 流行成因 IP营销策略 人才需求

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(6)
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