Research on the Popularity Cause and IP Marketing Strategy of Garage Kit Blind Box
In recent years,the garage kit blind box has become the new favorite of the market with its unique design language and novel modeling design.This paper summarizes the characteristics of garage kit blind boxes,including randomness and surprise,collection value and artistic value,diversity and innovation,social attributes and interaction,as well as the improvement of industrial chain and large market space.Based on the analysis of the changes in the consumption concept of contemporary young people,it expounds the causes for the popularity of garage kit blind boxes.garage kit blind boxes not only meet the consumption needs of young people,but also promote the development of related industrial chains and the prosperity of cultural and creative industries.At the same time,the popularity of garage kit blind boxes also reflects the trend of diversification and personalization of contemporary young people's consumption concepts.In addition,it discusses the IP marketing strategies of garage kit blind boxes and the demand for talents in the garage kit blind box industry.It aims to provide a new perspective for people to understand the changes in the consumption con-cept of contemporary young people through in-depth anal-ysis and discussion of garage kit blind boxes,and provide a useful reference for the development of related industries.