Cartoon character image design plays an impor-tant role in the overall design of the cartoon,and it is the most important part in the early stage and even the entire cartoon production process.The quality of cartoon works and the degree of audience's love are directly related to the quality of cartoon character image design.A good cartoon character image design can not only better express the theme and emotion of the whole story,enhance the overall attraction and appeal of the cartoon works,but also easier to enter the audience's heart,make them resonate with the role and have emotional identity,making cartoon works have more market competitiveness and commercial value.cartoon creators should make full use of appropriate and innovative design methods to create excellent cartoon char-acter images and improve the quality of cartoon works on the basis of following certain design principles.This paper mainly discusses how to create attractive and personalized character images from the two aspects of cartoon character image design style classification and design elements.