Research on the Application of Vertical Comic in Science Popularization Propaganda in the Era of Media Convergence
Comics are divided into two types:vertical comic and grid comic.The grid comic most takes paper printing as the carrier,and the vertical comic is more suit-able for presentation on mobile terminals.With the con-tinuous attention of the country to science and technology,strengthening the public's science popularization propa-ganda work has become a top priority.As a product of the era of media convergence,the vertical comic has unique advantages in science popularization propaganda.This paper analyzes the characteristics of the current develop-ment of the media convergence from four perspectives of communication content,communication media,commu-nication carrier and communication process,sorts out the opportunities and challenges faced by the science popular-ization propaganda work in the era of media convergence,and puts forward the application method of the vertical comic in the science popularization propaganda in the era of media convergence.The purpose is to provide useful reference for relevant science popularization propaganda personnel,so that they can learn to use the vertical comic to firmly grasp the opportunities faced by science popular-ization propaganda in the era of media convergence and resolve the crisis one by one,so as to help the successful implementation of science popularization propaganda work,enhance the influence of science popularization propaganda,and optimize the propaganda effect.
media convergence eravertical comicscience popularization propaganda
万方数据
维普
