Research and Practice on the Design of Cultural and Creative Product in Yandang Mountain Scenic Spot under the Background of Culture and Tourism Integration
Research and Practice on the Design of Cultural and Creative Product in Yandang Mountain Scenic Spot under the Background of Culture and Tourism Integration
Taking Yandang Mountain scenic spot as the re-search object,based on the introduction of Yandang Moun-tain scenic spot,this paper analyzes the current situation of cultural and creative product design in Yandang Mountain scenic spot under the background of culture and tourism integration,and puts forward some cultural and creative product design strategies such as building culture and tour-ism brand,optimizing cultural genes,and integrating dig-ital technology means in view of the current situation,and carries out practice verification in combination with design works,aiming to help the innovative development of Yan-dang Mountain scenic spot through design-driven methods.
关键词
文创产品/产品设计/文旅融合/雁荡山景区/设计驱动
Key words
cultural and creative product/product design/culture and tourism integration/Yandang Mountain scenic spot/design-driven
维普
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