Exploration on the Design of Qi Jiguang's Cultural and Creative Product
Due to their unique influence and appeal,histor-ical celebrities have always been the big IP in the cultural and creative industry.In recent years,cultural and crea-tive products with the theme of historical celebrities have emerged in an endless stream.This kind of cultural and creative products inherit and innovate historical culture,and promote the creative transformation and innovative development of historical celebrity resources.Qi Jiguang culture is an important part of excellent traditional Chi-nese culture with rich historical connotation and practical significance,which is worthy of in-depth study and wide dissemination.This paper introduces the heroic figure Qi Jiguang,and puts forward design ideas such as extract-ing Qi Jiguang's cultural connotation and reflecting daily life,paying attention to education and entertainment,and choosing appropriate materials and crafts in the design of Qi Jiguang's cultural and creative products,so as to better spread Qi Jiguang's spirit and its cultural value.On this basis,a Qi Jiguang board game cultural and creative product which allows multi-person cooperation and com-petition is designed,in order to provide new ideas and directions for the inheritance of traditional culture and the development of modern cultural and creative industry,and to make more people understand the national spirit em-bodied in the famous anti-Japanese general Qi Jiguang.
Qi Jiguang culturecultural and creative prod-uctproduct designhistorical celebrity