首页|基于《封神演义》的桌游文创产品设计研究

基于《封神演义》的桌游文创产品设计研究

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在当今的快节奏社会中,桌上游戏(以下简称桌游)凭借其远离网络游戏和电子产品的特性,成为年轻人线下交流获得乐趣、锻炼头脑、尝试新事物的潮流.桌游产品传入国内后,迅速从大学生群体向社会各年龄层、各阶层扩散,丰富的产品配件和配套的游戏机制暗合了工业设计概念中的交互设计部分,有效填补了人们的精神空缺,成为改善模式化社交现象的新渠道.河南省鹤壁市历史悠久,古称"朝歌",是《封神演义》的起源地.近几年,殷商文化、甲骨文等中华文化重回观众视野,鹤壁市开始重视封神文化的挖掘.文章依托河南省鹤壁市文旅项目《朝歌风云》大型实景体验项目,以提高游客参与度与文化传播度为目的,通过调查研究桌游的娱乐方式,探究其背后逻辑,遵循产品设计原则,并结合《封神演义》原著故事情节建立游戏机制,分析其中的人物特点,设计了一套沉浸式体验封神文化的桌游文创产品,以为游客提供文化娱乐新方式.
Research on the Design of Board Game Cultural and Creative Product Based on Creation of the God
In today's fast-paced society,board games have become a trend for young people to enjoy offline com-munication,exercise minds and try new things due to their characteristics of being away from online games and electronic products.After the board game products were introduced into China,they quickly spread from college students to various age groups and social classes in the society.The rich product accessories and supporting game mechanisms coincide with the interactive design part of the industrial design concept,effectively filling people's spiritual vacancies and becoming a new channel to im-prove the modeled socializing phenomenon.Hebi City in Henan Province has a long history,known as"Zhaoge"in ancient times,and is the origin of Creation of the God.In recent years,Chinese culture such as Yin Shang culture and oracle bone inscriptions has returned to the audience's field of vision,and Hebi City has begun to pay attention to the excavation of god creation culture.Based on the large-scale real-life experience project of Kingdom of Storms,a cultural tourism project in Hebi City,Henan Province,aiming to improve tourists'participation and cultural com-munication,through investigating and studying the enter-tainment methods of board games,this paper explores the underlying logic,follows the product design principles,and establishes a game mechanism in combination with the original storyline of Creation of the God.By analyz-ing the characteristics of the characters,it designs a set of board game cultural and creative products for immersive experience of god creation culture,so as to provide tour-ists with a new way of cultural entertainment.

board gamecultural and creative productproduct designCreation of the God

杜涵萌、区龄丰、康丽娟

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华南师范大学 美术学院,广东 广州 510630

桌游 文创产品 产品设计 《封神演义》

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(6)
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