Research on Interaction Design of Mobile Terminal Product with Red Culture Theme under Immersive Experience
As an important part of socialist culture with Chinese characteristics,red culture is deeply loved by con-sumers.Nowadays,with the iteration of technology,the update of communication media,the rapid development of society and the improvement of public demand,a series of reasons have led to an unprecedented and diverse develop-ment trend in mobile terminal product design,and a single form of interaction has been unable to meet the aesthetic needs of the public.Based on this,this paper mainly com-bines the immersive experience to study the advantages of introducing the immersive experience into the interaction design of mobile terminal products,and deeply explores how to introduce the immersive experience into the inter-action design of mobile terminal products with red culture starting from the perspective of immersive experience,so as to attract users to browse and improve user experience.