Research on IP Image Design of Famous Chinese Scientist Based on Roland Barthes'Semiotics Theory
Science popularization is very important to pro-mote the development of the country and the development of young people in the new era,and it also plays a great role in promoting the spirit of scientists in traditional Chinese culture.This paper uses Roland Barthes'semiot-ics theory to explore the design ideas and specific design strategies of IP image of famous Chinese scientists.Taking Qian Xuesen as an example,starting from the connotation and extension of semiotics,the symbolic elements of Qian Xuesen's IP image are extracted,and the design effect and finished products are displayed,hoping to explore an ef-fective IP image design path for famous Chinese scientists,and provide reference for future design work.
semioticsfamous Chinese scientistIP imageQian XuesenRoland Barthes
万方数据
维普
