Exploration on the Innovative Integration of Art Design and Brand Marketing in the Digital Era
With the development of digital technology and the changes of consumer behavior,art design plays an in-creasingly important role in brand building and promotion.The research shows that the effective integration of art design and brand marketing can enhance the brand image,enhance consumers'brand awareness and emotional con-nection,thereby promoting the increase of sales revenue and market share.Based on this,this paper first analyzes the value of the integrating art design and brand marketing,and then puts forward specific innovative integration mod-els according to the current situation of integration,includ-ing cross-border cooperation,co-branding and limit,story narration and emotional resonance,interactive experience and consumer participation,etc.,aiming to provide refer-ence for relevant personnel and promote the innovative in-tegration development of art design and brand marketing.
digital eraart designbrand marketinginnova-tive integration
万方数据
维普
