With the development of digital technology and the changes of consumer behavior,art design plays an in-creasingly important role in brand building and promotion.The research shows that the effective integration of art design and brand marketing can enhance the brand image,enhance consumers'brand awareness and emotional con-nection,thereby promoting the increase of sales revenue and market share.Based on this,this paper first analyzes the value of the integrating art design and brand marketing,and then puts forward specific innovative integration mod-els according to the current situation of integration,includ-ing cross-border cooperation,co-branding and limit,story narration and emotional resonance,interactive experience and consumer participation,etc.,aiming to provide refer-ence for relevant personnel and promote the innovative in-tegration development of art design and brand marketing.
关键词
数字时代/艺术设计/品牌营销/创新融合
Key words
digital era/art design/brand marketing/innova-tive integration
维普
万方数据