Media convergence is a new type of media that effectively combines modern new media and traditional media.Neo-Culture Creativity is a cultural production mode with intellectual property(IP)construction as the core.Under the background of media convergence and Neo-Culture Creativity,great changes have taken place in information dissemination.With the rapid development of media technology and cultural industry in China,it is becoming a new cultural phenomenon and new trend to carry out cultural propaganda and industrial layout with IP as the core.Science popularization refers to the use of mass media to disseminate various natural science and social science knowledge,which is essentially a cultural dissemination activity.Therefore,IP image can be used as the main means of dissemination.As a new form of visual language,IP image can be used as a way of information dissemination that keeps pace with the times.By design-ing and publicizing the science popularization IP image to complete the knowledge popularization work,it can not only meet the entertainment needs of the public,but also obtain good dissemination effects.Based on the background of media convergence and Neo-Culture Creativity,this paper focuses on the innovation method of science popularization IP image design,and carries out some discussion and analysis.
关键词
融媒体/新文创/科普IP/形象设计
Key words
media convergence/Neo-Culture Creativity/science popularization IP/image design
维普
万方数据