This paper expounds the management concept of"Er Tong"Vision Art Museum,and carries out the brand Visual Identity(VI)design practice of"Er Tong"Vision Art Museum.The"Er Tong"Vision Art Museum draws on the experience of relevant art museums,integrates children's visual elements in the brand design process,and then highlights the characteristics of children's visual cre-ativity.Taking the pupil and the visual image in children's eyes as the starting point,it aims to convey the concept of the art museum and attract customers.VI design is main-ly divided into basic design and application design.This paper discusses how to design the logo,colors,auxiliary graphics,publicity materials of"Er Tong"Vision Art Mu-seum,so as to play the role of brand communication and promotion,so that the audience can deepen their under-standing of the brand of children's art museum.
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