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玩具行业与新闻传媒的互动营销研究

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文章聚焦于玩具行业,揭示了玩具行业和新闻传媒二者之间相互作用、相互影响的内在规律.从玩具行业的市场细分、目标定位、渠道策略、促销活动等营销策略出发,探讨这些策略如何借助新闻传媒的力量进行传播与放大,进而影响消费者的购买决策和品牌认知.旨在为玩具行业的从业者提供一套系统的、基于新闻传媒视角的营销策略框架,帮助他们更好地理解并利用新闻传媒的力量,实现品牌的有效推广与市场的持续拓展.
Research on Interactive Marketing Between Toy Industry and News Media
This paper focuses on the toy industry and re-veals the inherent law of the interactive influence between the toy industry and the news media.Starting from the marketing strategies such as market segmentation,target positioning,channel strategy and promotion activities of the toy industry,it discusses how these strategies can be spread and amplified with the help of news media power,thus affecting consumers'purchase decisions and brand cognition.It aims to provide a systematic marketing strate-gy framework based on the perspective of news media for practitioners in the toy industry,to help them better under-stand and use the power of news media to achieve effective brand promotion and continuous market expansion.

toy industrynews mediamarketing strategyinteractive relationship

张淑芳

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济宁广播电视台,山东 济宁 272100

玩具行业 新闻传媒 营销策略 互动关系

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(7)
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