This paper focuses on the toy industry and re-veals the inherent law of the interactive influence between the toy industry and the news media.Starting from the marketing strategies such as market segmentation,target positioning,channel strategy and promotion activities of the toy industry,it discusses how these strategies can be spread and amplified with the help of news media power,thus affecting consumers'purchase decisions and brand cognition.It aims to provide a systematic marketing strate-gy framework based on the perspective of news media for practitioners in the toy industry,to help them better under-stand and use the power of news media to achieve effective brand promotion and continuous market expansion.
关键词
玩具行业/新闻传媒/营销策略/互动关系
Key words
toy industry/news media/marketing strategy/interactive relationship
维普
万方数据