With the rapid development of cultural and crea-tive industry,cultural and creative toy design is gradually becoming an important carrier of culture inheritance and innovation.As an important carrier of cultural memo-ry,archive resources have unique value in the design of cultural and creative toys.Combining archive resources with cultural and creative toy design can not only enrich the cultural connotation of cultural and creative toys,but also enhance their market competitiveness and inject new vitality into the cultural and creative toy industry.This paper discusses the innovative application path of archive resources in the design of cultural and creative toys,and reveals the unique role of archive resources in the design of cultural and creative toys.
关键词
文化记忆/档案资源/文创产业/玩具设计
Key words
cultural memory/archive resource/cultural and creative industry/toy design