Exploration on the Application of Two-dimensional Interactive Animation in the Field of Mod-ern Media and Design
With the rapid development of digital media and technology,two-dimensional interactive animation,as a new form of visual expression,has been widely used in the field of modern media and design.Firstly,based on the construction of the theoretical basis,this paper combs the definition,characteristics and technical principles of two-dimensional interactive animation in detail,which provides a solid theoretical support for the subsequent case analysis.Then,it analyzes three typical cases of digital media advertising,network video platform and mobile ap-plication interface design,and discusses the application of modern media in them.Finally,three cases of brand visual identity system(brand Logo design),product packaging design(food packaging design)and exhibition design(mu-seum exhibition)are analyzed to explore the application of two-dimensional interactive animation in the field of design.It aims to explore the development and application trend of two-dimensional interactive animation,as well as its application value and commercial value in the field of modern media and design.
two-dimensional interactive animationdigital media artmodern mediadesign