As an entertainment product derived from the joint development of computer software and hardware technology,3D game has become a popular way of enter-tainment for people to relieve life pressure and kill time,especially for young people.According to the survey,in the early stage of the development of 3D games,the elements that attract players are mainly scenes and plots,while in the new era,the elements that attract players are mostly the image characteristics of game characters.Excellent 3D game character design can touch the player's heart,arouse resonance,and build an emotional bond that is difficult to give up.In order to fully demonstrate the attractiveness and value of the game characters and improve the artistic level of game design,it is necessary to clarify each step of 3D game character production,master the basic character design layout,and combine scientific methods for elabo-rate design.This paper analyzes the key technologies and basic steps used in 3D game character design,and discuss-es the strategies of 3D game character design,in order to provide reference for game designers.