Research on the In-depth Development of Henan Tourism Cultural and Creative Product under the Background of Cultural Tourism and Cultural Creativity Integration
At present,how to transform Henan's advanta-geous regional resources into economic impetus and pro-mote the in-depth development of Henan tourism cultural and creative products has increasingly become the focus of attention under the background of cultural tourism and cultural creativity integration.Starting from the influence of the integration strategy of cultural tourism and cultural creativity on the development of Henan tourism cultural and creative products,this paper analyzes the current situa-tion of Henan tourism cultural and creative product devel-opment,and then puts forward the in-depth development strategy of Henan tourism cultural and creative products from the perspective of the integration of cultural tourism and cultural creativity,in order to point out the develop-ment direction for the design practice of Henan tourism cultural and creative products.
cultural tourism and cultural creativity integra-tiontourism cultural and creative productHenan
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