In recent years,with the comprehensive advance-ment of the rural revitalization strategy,many regions across the country have begun to pay attention to the de-velopment of rural tourism cultural and creative industries.As an important part of rural tourism cultural and creative industry,rural tourism cultural and creative products have important value in promoting rural culture and characteris-tics and promoting rural brand image.Taking color as the breakthrough point,this paper deeply discusses the role of color in the design of tourism cultural and creative prod-ucts for rural revitalization,including attracting tourists'attention,transmitting information,and shaping brand im-age,puts forward a series of strategies for the application of color in the design of rural tourism cultural and creative products under the background of rural revitalization.It is hoped that with the help of the power of color,the attrac-tiveness and cultural value of rural tourism cultural and creative products in the market can be enhanced,so as to achieve the goal of attracting tourists and promoting the development of rural tourism.
关键词
乡村振兴/色彩/乡村旅游文创产品/产品设计
Key words
rural revitalization/color/rural tourism cultural and creative product/product design
维普
万方数据