Research on the Application of Color in the Design of Rural Tourism Cultural and Creative Product under the Background of Rural Revitalization
In recent years,with the comprehensive advance-ment of the rural revitalization strategy,many regions across the country have begun to pay attention to the de-velopment of rural tourism cultural and creative industries.As an important part of rural tourism cultural and creative industry,rural tourism cultural and creative products have important value in promoting rural culture and characteris-tics and promoting rural brand image.Taking color as the breakthrough point,this paper deeply discusses the role of color in the design of tourism cultural and creative prod-ucts for rural revitalization,including attracting tourists'attention,transmitting information,and shaping brand im-age,puts forward a series of strategies for the application of color in the design of rural tourism cultural and creative products under the background of rural revitalization.It is hoped that with the help of the power of color,the attrac-tiveness and cultural value of rural tourism cultural and creative products in the market can be enhanced,so as to achieve the goal of attracting tourists and promoting the development of rural tourism.
rural revitalizationcolorrural tourism cultural and creative productproduct design
万方数据
维普
