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文旅融合视域下的襄阳旅游文创产品设计研究

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文章以文旅融合为背景,以高质量发展为导向,聚焦于襄阳旅游文创产品的设计创新.通过整合襄阳的文旅资源,综合采用文献研究法、实地考察法等多元化研究方法,深入剖析当前襄阳旅游文创产品设计的发展现状,并结合实际情况提出了切实可行的创新优化策略.研究表明,襄阳旅游文创产品设计需要深度融合地方文化与时代精神,注重可持续发展理念的贯彻、创新理念的激发和品牌概念的塑造.同时,襄阳旅游文创产品设计要结合技术革新和市场需求,实现创新性突破,推动襄阳旅游产业的蓬勃发展.
Research on Xiangyang Tourism Cultural and Creative Product Design from the Perspective of Culture and Tourism Integration
Based on the integration of culture and tourism,guided by high-quality development,this paper focuses on the design innovation of Xiangyang tourism cultural and creative products.By integrating Xiangyang's cultural and tourism resources,comprehensively adopting diversified research methods such as literature research method and field investigation method,it deeply analyzes the current development status of Xiangyang tourism cultural and creative product design,and puts forward practical and feasible innovation and optimization strategies based on the actual situation.The research shows that the design of Xiangyang tourism cultural and creative products needs to deeply integrate local culture and the spirit of the times,pay attention to the implementation of sustainable devel-opment concept,the stimulation of innovation idea and the shaping of brand concept.At the same time,the design of Xiangyang tourism cultural and creative products should combine technological innovation and market demand to achieve innovative breakthroughs and promote the vigor-ous development of Xiangyang tourism industry.

integration of culture and tourismtourism cul-tural and creative productproduct designXiangyang

齐文静

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湖北商贸学院,湖北 武汉 430000

文旅融合 旅游文创产品 产品设计 襄阳

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(7)
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