Research on Xiangyang Tourism Cultural and Creative Product Design from the Perspective of Culture and Tourism Integration
Based on the integration of culture and tourism,guided by high-quality development,this paper focuses on the design innovation of Xiangyang tourism cultural and creative products.By integrating Xiangyang's cultural and tourism resources,comprehensively adopting diversified research methods such as literature research method and field investigation method,it deeply analyzes the current development status of Xiangyang tourism cultural and creative product design,and puts forward practical and feasible innovation and optimization strategies based on the actual situation.The research shows that the design of Xiangyang tourism cultural and creative products needs to deeply integrate local culture and the spirit of the times,pay attention to the implementation of sustainable devel-opment concept,the stimulation of innovation idea and the shaping of brand concept.At the same time,the design of Xiangyang tourism cultural and creative products should combine technological innovation and market demand to achieve innovative breakthroughs and promote the vigor-ous development of Xiangyang tourism industry.
integration of culture and tourismtourism cul-tural and creative productproduct designXiangyang