Research on Packaging Design of Green Agricultural Product Empowered by AR Technology Based on the Background of Rural Revitalization—Taking Hengyou Fengwei Brand as an Example
Research on Packaging Design of Green Agricultural Product Empowered by AR Technology Based on the Background of Rural Revitalization—Taking Hengyou Fengwei Brand as an Example
Driven by the background of rural revitalization,although the packaging design of agricultural product brands has been optimized compared with earlier years,the improvement only on visual elements will cause lim-itations to packaging design.In this regard,based on the Hengyou Fengwei agricultural product brand,this paper optimizes the visual design of its existing packaging,and uses Augmented Reality(AR)technology to empower the packaging design form of agricultural product brand.While highlighting the green concept,it integrates virtual technol-ogy and concepts to enhance the interactivity of agricultural product packaging,break through the solidified form of ex-isting packaging,and enhance the added value of the brand.
万方数据