首页|基于乡村振兴背景的AR技术赋能绿色农产品包装设计研究——以横有峰味品牌为例

基于乡村振兴背景的AR技术赋能绿色农产品包装设计研究——以横有峰味品牌为例

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在乡村振兴背景的推动下,农产品品牌包装设计虽相较早年已有所优化,但仅在视觉元素上进行改进会给包装设计造成局限性.对此,文章基于横有峰味农产品品牌,对其现有包装进行视觉设计优化,并利用增强现实(augmented reality,AR)技术给农产品品牌包装设计形式赋能,在突出绿色理念的同时,融合虚拟科技技术与概念,增强农产品包装的交互性,突破现有包装的固化形式,提升品牌的附加值.
Research on Packaging Design of Green Agricultural Product Empowered by AR Technology Based on the Background of Rural Revitalization—Taking Hengyou Fengwei Brand as an Example
Driven by the background of rural revitalization,although the packaging design of agricultural product brands has been optimized compared with earlier years,the improvement only on visual elements will cause lim-itations to packaging design.In this regard,based on the Hengyou Fengwei agricultural product brand,this paper optimizes the visual design of its existing packaging,and uses Augmented Reality(AR)technology to empower the packaging design form of agricultural product brand.While highlighting the green concept,it integrates virtual technol-ogy and concepts to enhance the interactivity of agricultural product packaging,break through the solidified form of ex-isting packaging,and enhance the added value of the brand.

rural revitalizationAR technologygreen ag-ricultural product packagingpackaging designHengyou Fengwei brand

王思怡、吴晓曼、黄曼迪

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江西财经大学,江西 南昌 330013

乡村振兴 AR技术 绿色农产品包装 包装设计 横有峰味品牌

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(7)
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