Nowadays,the time-honored domestic brands are facing new opportunities and challenges.How to car-ry out innovative design while inheriting the core of the brand spirit to attract the new generation of consumers has become an important issue for many domestic brands.Taking the famous domestic daily chemical brand"BEE&FLOWER"as an example,through the analysis of its re-cent brand rejuvenation case,this paper discusses how the time-honored domestic brands can take"BEE&FLOW-ER"as a mirror to realize the innovative development of the brand.The research has found that only by constantly pushing through the old and bringing forth the new,can the time-honored domestic brands radiate new vitality and achieve sustainable development.
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