Analysis on Brand Differentiation Design from the Perspective of Cross-cultural Design—Taking Florasis Going Global as an Example
With the advancement of globalization,the links between different cultures are getting closer and closer,and cross-cultural products are becoming more and more common.Nowadays,more and more Chinese enterprises are expanding their markets overseas with the intention of achieving brand going global.In order to present products to consumers with different cultural backgrounds,Chinese enterprises should take the perspective of cross-cultural design as the starting point and adopt differentiated design strategies,so as to adapt products to different markets and meet the needs of consumers with different cultural back-grounds.From the perspective of cross-cultural design,this paper analyzes the development status and differenti-ated design strategy of Florasis,a Chinese beauty makeup brand that has successfully gone global,hoping to provide inspiration for Chinese corporate brands to achieve suc-cessful going global.
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