Research on the Cross-border Integration Development of Comic IP and Cultural and Creative Industry
Comic is an art form with strong influence and cross-cultural attraction.As the core asset of comic cre-ation,comic IP not only has artistic value,but also has commercial value.With the intensification of market competition and the diversification of consumer demand,the cross-border integration of comic IP and cultural and creative industry has become an important strategy for its further development and expansion.This cross-border integration can not only promote the creative output and cultural dissemination of comic works,but also expand the cultural influence and market value of comic IP,meet the collection and consumption needs of comic fans,and provide new impetus for the global development of cul-tural and creative industry.This paper analyzes the typical cases of cross-border integration of comic IP and cultural and creative industry,and puts forward effective strategies for the cross-border integration development of comic IP and cultural and creative industry on this basis,aiming to provide useful reference for promoting the development of comic industry and cultural and creative industry.
comic IPcultural and creative industrycross-bor-der integration development
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