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叙事性二维动画在非遗传播中的应用研究

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随着数字技术的发展,叙事性二维动画作为一种新兴的传播手段,在非物质文化遗产(以下简称"非遗")的传播中展现出独特的优势.文章界定了叙事性二维动画的概念及其艺术特征,探讨了叙事性二维动画在非遗传播中的应用优势以及在不同非遗项目中的应用情况,并提出了提升叙事性二维动画在非遗传播中应用效果的策略,包括提高二维动画制作质量、加强故事叙述的吸引力、拓宽传播渠道和注重受众反馈.文章旨在揭示叙事性二维动画在非遗传播中的应用潜力,为非遗传播提供新的视角和实践路径.
Research on the Application of Narrative Two-dimensional Animation in the Communication of Intangible Cultural Heritage
With the development of digital technology,narrative two-dimensional animation,as a new means of communication,has shown unique advantages in the communication of intangible cultural heritage.This paper defines the concept and artistic characteristics of narrative two-dimensional animation,discusses the application ad-vantages of narrative two-dimensional animation in the communication of intangible cultural heritage and its ap-plication in different intangible cultural heritage projects,and puts forward strategies to improve the application ef-fect of narrative two-dimensional animation in the commu-nication of intangible cultural heritage,including improv-ing the production quality of two-dimensional animation,strengthening the attraction of story narration,broadening the communication channels and paying attention to audi-ence feedback.It aims to reveal the application potential of narrative two-dimensional animation in the communication of intangible cultural heritage,and provide a new perspec-tive and practice path for the communication of intangible cultural heritage.

narrative two-dimensional animationcultural communicationintangible cultural heritage

何昕易、陈旺

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湖南工商大学,湖南 长沙 410205

叙事性二维动画 文化传播 非遗文化

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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