Research on Digital Revitalization of Time-honored Brand Based on Gamification Thinking Theory—Taking"Laotongcheng"Theme Promotional Game as an Example
Adopting the methods of literature research,case analysis and field research,combined with gamification thinking theory,this paper analyzes the development pros-pect of the time-honored brand theme promotional game in the digital revitalization of the time-honored brand,and advocates that when promoting the digital revitalization of time-honored brands through theme promotional games,emotional and experiential design should be implemented in the games,feedback and reward mechanisms should be established,and interactive and social functions should be added.In addition,taking Wuhan time-honored brand"Laotongcheng"as an example,it intends to design a"Laotongcheng"theme promotional game for it,and ex-pounds the design ideas of the game in detail,aiming to provide theoretical guidance for the digital revitalization of time-honored brands.
gamification theorydigital revitalizationtime-honored brandWuhan"Laotongcheng"theme pro-motional game
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