Research on the Design and Dissemination of Regional Cultural and Creative Product Based on the Rural Revitalization Strategy
The proposal of the rural revitalization strategy has promoted the diversified development of the rural economy,improved the rural living standards and upgrad-ed the agriculture industrial structure.As an important strategy for rural development in China,it provides a new opportunity for the excavation and inheritance of regional culture.As an important carrier of cultural revitalization,the design and dissemination of regional cultural and cre-ative products play a vital role in promoting the develop-ment of rural economy.Based on the perspective of rural revitalization,on the basis of combing the internal rela-tionship among rural revitalization strategy,regional cul-ture,regional cultural and creative products,this paper ex-pounds the design points of regional cultural and creative products from three aspects:consolidating product design foundation,following design principles,and establishing brand emotional stickiness.At the same time,under the guidance of the concept of communication effectiveness,it puts forward a dissemination strategy that is conducive to enhancing the brand influence of regional cultural and creative products,aiming to provide theoretical and practi-cal guidance for the development of regional cultural and creative products under the rural revitalization strategy.
rural revitalizationcultural and creative prod-uct designcultural and creative product disseminationregional culture
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