Research on the Innovative Design of Yichun Cultural and Creative Product from the Perspective of Regional Culture
The regional culture in Yichun provides rich ma-terials and profound cultural connotation for the design of local cultural and creative products.Integrating these cultur-al elements into the design of cultural and creative products can not only enhance the recognition and cultural depth of products,but also enhance the sense of identity of consum-ers,thus enhancing the market competitiveness of products.From the perspective of regional culture,this paper ana-lyzes the current situation of Yichun cultural and creative product design and puts forward corresponding innovation strategies,aiming to provide reference for designers.
regional culturecultural and creative productproduct designYichun
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