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岭南地区红色文创产品设计与发展探析

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目前,红色文创产品已经逐渐从过去的依赖政府政策扶持,向更加市场化的方向发展.这意味着红色文创产品需要更好地满足市场需求,更好地传播红色文化,这也为培养文创产品设计人才提供了机会.为了更好地了解岭南地区红色文创产品市场需求,以助力岭南地区红色文化通过文创产品设计提升影响力和感召力,文章对岭南地区红色文创产品进行市场调研,并针对红色文创产品的设计与发展提出了相关建议.
Analysis on the Design and Development of Red Cultural and Creative Product in Lingnan Area
At present,red cultural and creative products have gradually developed from relying on government pol-icy support in the past to a more market-oriented direction.This means that red cultural and creative products need to better meet market demand and better spread red culture,which also provides opportunities for cultivating cultural and creative product design talents.In order to better un-derstand the market demand of red cultural and creative products in Lingnan area,and to help red culture in Ling-nan area enhance its influence and appeal through cultural and creative product design,this paper conducts market research on red cultural and creative products in Lingnan area,and puts forward relevant suggestions for the design and development of red cultural and creative products.

red cultural and creative productproduct de-signred cultureLingnan area

肖雅婷

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广东工贸职业技术学院,广东 广州 510360

红色文创产品 产品设计 红色文化 岭南地区

2023年度广东工贸职业技术学院校级科研项目

2023-JKT-07

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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