Research on the Emotional Design of Animation Derivative Product of Brand—Taking"Circle of Friends"Brand as an Example
With the increasing popularity of animation,many brands have begun to design and develop a series of animation derivative products to enhance their image and popularity.At the same time,in the field of product design,the design concept of designers is constantly innovating,and more and more designers begin to apply emotional design theory to product design to better meet the needs of users.This paper takes the"Circle of Friends"brand as an example to carry out the emotional design practice of the brand's animation derivative products.Before the design of brand animation derivative products,it analyzes the pro-cess of brand animation image design by the project team.On this basis,based on the theory of emotional design,it discusses the specific ideas of this brand to design anima-tion derivative products,aiming to provide reference for relevant personnel.
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