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早教App设计与功能发展研究——以"亲宝宝"早教App为例

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国家政策推动了早期教育(以下简称"早教")市场的发展,后疫情时代加速了在线教育的普及,为早教行业带来挑战与机遇.随着年轻家庭育儿观念的变化及互联网技术进步,早教App逐渐涌现,展现出早教产业在互联网时代的新生机.文章对使用"亲宝宝"早教App的12名用户进行深度访谈,运用扎根理论对所得研究资料进行分析,并结合SWOT态势分析法进行讨论.结果发现,用户认为"亲宝宝"早教App在设计方面很巧妙,主要体现在设计元素、导航菜单、个性化等方面,同时表示"亲宝宝"早教App的功能好用,共同标准则指向记录功能实用、教育资源丰富、家长社区交流性强、增添亲子互动功能及提供营养食谱需求等方面.最后针对"亲宝宝"早教App存在的问题提出了相关建议,旨在促进该App的进一步优化,同时为其他早教App的设计提供参考.
Research on the Design and Function Development of Early Education App—Taking"Qinbaobao"Early Education App as an Example
National policies have promoted the develop-ment of the early education market.The post-epidemic era has accelerated the popularization of online education and brought challenges and opportunities to the early education industry.With the change of the parenting concept in young families and the progress of Internet technology,early ed-ucation Apps have gradually emerged,showing the new vitality of the early education industry in the Internet era.This paper conducts in-depth interviews with 12 users of"Qinbaobao"early education App,uses the grounded theory to analyze the research data,and combines SWOT situation analysis method for discussion.The results show that users think that the"Qinbaobao"early education App is ingen-ious in design,mainly reflected in the design elements,nav-igation menus,personalization,etc.At the same time,they express that the"Qinbaobao"early education App is easy to use with common standard on the practical recording func-tion,rich educational resources,strong communication of parent community,adding parent-child interaction function and providing nutritional recipes.Finally,some suggestions for the problems existing in the"Qinbaobao"early educa-tion App are put forward,aiming at promoting the further optimization of the App and providing reference for the design of other early education Apps.

early educationparenting AppApp design"Qinbaobao"early education App

曹阳阳、刘佳妍、付礼娜、杨晓珉、赵胡爽

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汉口学院 音乐学院,湖北 武汉 430000

早期教育 育儿App App设计 "亲宝宝"早教App

2023年湖北省大学生创新创业项目2023年汉口学院大学生创新创业项目

S20231180000936

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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