With the increasingly fierce market competition,tea brands pay more and more attention to image building.Many brands regard Intellectual Property(IP)image as a business card for consumers.As an important part of brand visual communication,IP image is loved by the public because of its unique creativity.It plays an important role in enhancing brand image and enhancing brand and con-sumer emotional identity.This paper mainly discusses the value and ideas of IP image design of tea brand based on case analysis,and looks forward to the future development of IP image design of tea brand.
NETL
NSTL
万方数据
