Analysis on the New Idea of Visual Communication Design in the Era of Digital New Media
Driven by the digital wave,the field of visual communication design is experiencing unprecedented changes.From traditional print media to interactive mul-timedia,from physical exhibition to virtual space,the boundary of design has been redefined.In this process,the designer is no longer just the editor of the information,but becomes the narrator of the story and the creator of the experience.This paper analyzes the influence of digital new media era on visual communication design,including how technological innovation affects the transformation of designers'design ideas and methods.On this basis,it puts forward that in the era of digital new media,when design-ers create visual communication design works,they should pay attention to the combination of technology and crea-tivity,improve the efficiency and accuracy of information transmission,carry out cross-border cooperation,take user experience as the core,and take sustainable development as the goal.It aims to provide designers with new ideas for visual communication design and help them create ex-cellent works that are more in line with the development needs of the times and meet the expectations of users.
digital new media eravisual communication designnew design idea
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