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传统文化背景下国潮产品设计研究

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近年来,国潮热、国货热的浪潮逐渐高涨,这表明当代年轻人对我国传统文化越发认可.在传统文化热潮下,各大国潮品牌抓住机遇,乘势而上.许多国潮产品设计以传统文化为灵感之源,在短时间内获得许多女性消费者喜爱.文章主要分析国潮产品设计所采取的策略,旨在为当代设计师提供有益启示.
Research on China-Chic Product Design in the Context of Traditional Culture
In recent years,the China-Chic heat and domes-tic product heat has gradually risen,which shows that contemporary young people are increasingly recognizing China's traditional culture.Under the upsurge of traditional culture,various China-Chic brands seize the opportunity and take advantage of the situation.Many China-Chic product designs are inspired by traditional culture and are loved by many female consumers in a short period of time.This paper mainly analyzes the strategies adopted by the China-Chic product design,aiming to provide useful en-lightenment for contemporary designers.

traditional cultureproduct designChina-Chic product

吕昂、屈梦柯、李晓飞

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内蒙古农业大学职业技术学院,内蒙古 包头 014109

传统文化 产品设计 国潮产品

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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