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基于动漫元素的食品包装创新设计研究

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在当前的市场竞争中,食品包装不仅是商品的保护层,更是品牌传播与市场营销的重要工具.动漫元素以其独特的视觉风格和丰富的情感表达,被应用于各行各业的产品包装设计领域,包括食品包装设计领域.基于动漫元素的食品包装设计,不仅可以有效吸引包括儿童和年轻消费者在内的广泛受众,增强消费者与产品之间的情感联系和提高消费者的品牌忠诚度,还能提升品牌形象与市场竞争力.文章主要探讨了基于动漫元素的食品包装创新设计策略,旨在为食品包装设计师提供可行性的设计思路.
Research on Innovative Design of Food Packaging Based on Animation Element
In the current market competition,food pack-aging is not only a protective layer of goods,but also an important tool for brand communication and marketing.With its unique visual style and rich emotional expression,animation elements are applied to the field of product packaging design in all walks of life,including the field of food packaging design.Food packaging design based on animation elements can not only effectively attract a wide audience including children and young consumers,enhance the emotional connection between consumers and products,and improve consumers'brand loyalty,but also enhance brand image and market competitiveness.This pa-per mainly discusses the innovative design strategy of food packaging based on animation elements,aiming to provide feasible design ideas for food packaging designers.

animation elementpackaging designfood packaging

王婷婷

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青岛琅琊台集团股份有限公司,山东 青岛 266400

动漫元素 包装设计 食品包装

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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