Research on Innovative Design of Food Packaging Based on Animation Element
In the current market competition,food pack-aging is not only a protective layer of goods,but also an important tool for brand communication and marketing.With its unique visual style and rich emotional expression,animation elements are applied to the field of product packaging design in all walks of life,including the field of food packaging design.Food packaging design based on animation elements can not only effectively attract a wide audience including children and young consumers,enhance the emotional connection between consumers and products,and improve consumers'brand loyalty,but also enhance brand image and market competitiveness.This pa-per mainly discusses the innovative design strategy of food packaging based on animation elements,aiming to provide feasible design ideas for food packaging designers.