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当代白酒包装的创新设计研究

Research on Innovative Design of Contemporary Liquor Packaging

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白酒的包装设计不仅仅是为了更好地包装产品,同时它也是一种文化的传达.文章阐述了白酒的历史渊源和白酒包装的历史演变,在此基础上,提出了当代包装的创新设计策略,包括深入挖掘中国传统视觉元素和材料与技术的创新应用,旨在为相关研究和实践提供新的思路和见解.
The packaging design of liquor is not only to better package products,but also to convey culture.This paper expounds the historical origin of liquor and the his-torical evolution of liquor packaging.On this basis,it puts forward the innovative design strategy of contemporary packaging,including the in-depth exploration on the inno-vative application of Chinese traditional visual elements,materials and technologies,aiming to provide new ideas and insights for related research and practice.

packaging designliquorvisual communication

汪子昕、王艺湘

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天津科技大学 艺术设计学院,天津 300202

包装设计 白酒 视觉传达

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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