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当代白酒包装的创新设计研究

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白酒的包装设计不仅仅是为了更好地包装产品,同时它也是一种文化的传达.文章阐述了白酒的历史渊源和白酒包装的历史演变,在此基础上,提出了当代包装的创新设计策略,包括深入挖掘中国传统视觉元素和材料与技术的创新应用,旨在为相关研究和实践提供新的思路和见解.
Research on Innovative Design of Contemporary Liquor Packaging
The packaging design of liquor is not only to better package products,but also to convey culture.This paper expounds the historical origin of liquor and the his-torical evolution of liquor packaging.On this basis,it puts forward the innovative design strategy of contemporary packaging,including the in-depth exploration on the inno-vative application of Chinese traditional visual elements,materials and technologies,aiming to provide new ideas and insights for related research and practice.

packaging designliquorvisual communication

汪子昕、王艺湘

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天津科技大学 艺术设计学院,天津 300202

包装设计 白酒 视觉传达

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(8)
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