Analysis on Advertising Interaction Design in the Context of the New Era
In the context of the new era,the importance of advertising interaction design,as an important bridge connecting brands and consumers,is self-evident.This pa-per gives an overview of interaction design,emphasizing its user-centered design principle and characteristics of multidisciplinary integration.It analyzes the role of adver-tising interaction design in improving advertising interest,interactivity,and promoting brand marketing in the con-text of the new era,and shows how interaction design can enhance the attraction and influence of advertising through immersive experience and personalized customization.On this basis,it further discusses the specific strategies of advertising interaction design.It is hoped that the research of this paper can provide theoretical guidance and practical reference for practitioners in the advertising industry,help them better grasp the development trend of the new era,innovate advertising design,enhance advertising effective-ness,and achieve effective communication between brands and consumers.
the new eraadvertisement designinteraction designbrand marketing
NETL
NSTL
万方数据
