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数字化视域下天津非遗手工艺文创产品设计与传播分析

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在全球数字化浪潮席卷之下,非物质文化遗产(以下简称非遗)的传承与创新正面临前所未有的机遇与挑战.作为历史文化名城的天津,其非遗手工艺积淀深厚,蕴含独特地域特色.然而,在现代社会快速变迁中,这些承载千载文明的传统技艺如何在数字化时代重焕生机,已成亟待解决的问题.文章从数字化视域出发,探讨天津非遗手工艺文创产品的设计与传播策略.
Analysis on the Design and Communication of Tianjin Intangible Cultural Heritage Handicraft Cultural and Creative Product from the Perspective of Digitalization
Under the wave of global digitization,the inher-itance and innovation of intangible cultural heritage are facing unprecedented opportunities and challenges.As a famous historical and cultural city,Tianjin has a profound accumulation of intangible cultural heritage handicrafts and contains unique regional characteristics.However,in the rapid changes of modern society,how to rejuvenate these traditional skills carrying thousands of years of civi-lization in the digital age has become an urgent problem to be solved.From the perspective of digitalization,this pa-per discusses the design and communication strategies of Tianjin intangible cultural heritage handicraft cultural and creative products.

digitalizationTianjin intangible cultural herit-age handicraftcultural and creative product design

刘安琪、史文玉

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天津传媒学院,天津 300000

数字化 天津非遗手工艺 文创产品设计

天津市艺术科学规划项目

E24020

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(9)
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