Analysis on the Design and Communication of Tianjin Intangible Cultural Heritage Handicraft Cultural and Creative Product from the Perspective of Digitalization
Under the wave of global digitization,the inher-itance and innovation of intangible cultural heritage are facing unprecedented opportunities and challenges.As a famous historical and cultural city,Tianjin has a profound accumulation of intangible cultural heritage handicrafts and contains unique regional characteristics.However,in the rapid changes of modern society,how to rejuvenate these traditional skills carrying thousands of years of civi-lization in the digital age has become an urgent problem to be solved.From the perspective of digitalization,this pa-per discusses the design and communication strategies of Tianjin intangible cultural heritage handicraft cultural and creative products.
digitalizationTianjin intangible cultural herit-age handicraftcultural and creative product design