Research on the Application of Narrative Theory in Brand Image Design
Integrating narrative theory into brand image design can not only help to spread brand culture,but also enable brands to show unique cultural connotation and deep meaning through emotional story narration,thus trig-gering emotional resonance in the depths of the public's hearts.Through the analysis of narrative theory,this paper constructs the narrative framework of brand image design,discusses the application of narrative theory in brand im-age design,and then provides new research ideas for brand image design,endows brands with more possibilities,and also provides reference for the design practice of narrative theory in other fields.
narrative theorybrand image designbrand communication
NETL
NSTL
万方数据
