Research on IP Image Design and Communication Path of Tianjin Time-honored Brand under Brand Activation Strategy
This paper analyzes the current challenges and consumer preferences of Tianjin time-honored brands,discusses the Intellectual Property(IP)image design of time-honored brands under the brand activation strategy,and puts forward the IP image communication path of Tianjin time-honored brands under the brand activation strategy.It aims to help Tianjin time-honored brands regain attention in the fiercely competitive market and strengthen consumers'emotional connection,so as to realize the val-ue-added of brand assets and market expansion.
IP image designIP image communicationbrand activation strategyTianjin time-honored brand
NETL
NSTL
万方数据
