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新媒体环境下海报设计的传播特性研究

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在新媒体环境下,随着技术的不断进步,海报设计的传播特性变得更加复杂与多样,作为设计师应当对于新媒体环境下海报的传播特性有详细了解和认知,以此才能在设计海报的过程中更加得心应手.基于此,文章就新媒体环境下海报设计的传播特性展开研究.
Research on the Communication Characteristic of Poster Design in the New Media Environment
In the new media environment,with the continu-ous advancement of technology,the communication char-acteristics of poster design have become more complex and diverse.Designers should have a detailed understand-ing and cognition of the communication characteristics of posters in the new media environment,so as to be more comfortable in the process of designing posters.Based on this,this paper studies the communication characteristics of poster design in the new media environment.

new mediaposter designcommunication char-acteristic

李兆宇

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中国艺术研究院,北京 100029

新媒体 海报设计 传播特性

2024

玩具世界

玩具世界

ISSN:
年,卷(期):2024.(9)
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